Book Production: An Example of B2B Communication

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Christoph Lechner – Book production requires a high level of coordination between the publishers and the service providers, and coupling production systems is an effective way of increasing efficiency. As a case study, the Langenscheidt production and ordering systems do well to illustrate the implementation of such a project. Christoph Lechner is a team leader in the sales department of the C. H. Beck printing house and acted as in-house project manager of the implementation of the aforementioned Langenscheidt systems.

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